You asked, we listened. We’re excited to announce our newest and most requested direct destination in Unifi—an activation tile that will push directly to Beeswax.
One of our main objectives is to make the process of building audiences and activating them for ad buying and selling easier, efficient, and more accurate than ever. For that reason, our clients now have access to an activation tile within Unifi for ABM/B2B activation.
Beeswax offers programmatic advertising capabilities through its unique Bidder-as-a-Service™ (BaaS) customizable bidding stack used by leading media companies and brands. Beeswax helps you gain full control over your programmatic strategy.
How does it work with Unifi?
Leveraging the Buzz API 180byTwo has integrated Unifi and our AccountLink graph into individual Beeswax seats to help activate ABM account lists, enrich data, and build custom audiences.
The integration is set up to push MAID-based audiences to Beeswax (soon to be IPs). Users can simply activate their target account lists, leverage Unifi’s Audience Builder to further segmentize their account list, or use Audience Builder to create net-new target accounts leveraging 180byTwo’s product suite.
This integration means you gain:
- Full transparency and high level of match/accuracy on B2B audiences.
- Control over your ABM activation. No more waiting for campaign planning.
- Access to 180byTwo’s product suite to segment and create new ABM audiences for targeting.