Anteriad Marketing Cloud
Your all-in-one marketing platform, perfected by data.
Conveniently and effectively manage data, programs, and analytics seamlessly in one place with our award-winning self-service or managed platform tailored to your specific business needs.
B2B Marketing Success
Working with Anteriad, Gigamon experienced:
- 80% reduction in cost per lead from ICP accounts
- 90% net-new names coming into their database from ICP accounts
- 40% increase in click-through rate on their programmatic display media
- 40% decrease in cost-per-visit to their website from ICP accounts
Step 1
Reach
- Multiple datasets
- Target market analysis
- Buying group identification
- Highly validated contacts
- Identity resolution
Step 2
Engage
- Demand Orchestration
- Cross-channel optimization
- Programmatic advertising
- Intent-driven content syndication
- Unified user interface
Step 3
Activate
- CRM + MAP integration
- Measure campaign analytics
- Real-time reporting
- Optimize for maximum ROI
- User-Friendly Interface: Quickly and easily select data and generate reports.
- Data Confidence: Use accurate and up-to-date information powered by our proprietary data integrated into our technology.
- Effortless Audience Publishing: Reach multiple channels effortlessly by publishing audience segments with just one click.
- AI-Enhanced Audience Building: Simplify audience building with AI assistance for enhanced efficiency.
- Intent Topics Recommendations: Leverage NLP-powered intent topic recommendations to target prospects most likely to engage and convert.
- Streamlined Content Syndication: Seamlessly deliver your message to the right buyers through content syndication.
- In-Depth Insights: Identify active ABM targets, named accounts, and buying groups to drive sales effectively.
- Real-Time Reporting: Monitor performance in real-time and swiftly allocate resources for optimal ROI with intuitive reporting tools.
- Intent Monitoring: Watch custom intent topics to understand which prospects are currently in market.
Use Cases
Data Solutions
Verified intent, demographic, and firmographic data feeds can be customized and fully integrated into your marketing technology stack
Programmatic Display
Intelligently target and retarget digital advertising to drive maximum brand impact and accelerate demand generation programs
Content Syndication
Co-branded email campaigns, full-funnel tele-qualification, and TripleCheck® lead verification ensure that your message is reaching real decision-makers
Anteriad B2B Data
Define and export highly targeted audience segments and B2B buying groups. Then, cleanse and augment your database with our extensive firmographic, demographic, and intent data (powered by our intent categorizing engine). Push segments to your DSP or platform of choice to equip your teams with current, intent-powered data. Data includes US and International unless specified:
- Industry
- SIC, NAICS, LinkedIn
- Employee Size
- Revenue
- Intent Data (US)
- Technology Install (US)
- Job Function
- Job Level
- Job Title
- Skillset (US)
8000+
INTENT TOPICS (US)
251M
CONTACTS (GLOBAL)
25M
MAIDS (US)
76M
BUSINESSES (GLOBAL)
5M
IP ADDRESSES (US)
