Our new Audience Builder enhancement to the Unifi Platform expands your modern marketing tool kit by allowing you to build the perfect audience.
You asked for it and we built it! Audience Builder is live in the Unifi Platform enabling our customers to create their own highly targeted custom audiences using all of 180byTwo’s great data.
Targeting specific audiences from those accounts showing buyer intent by industry, size, and down to the decision-makers that matter most. With this new enhancement, customers can:
- Leverage their own first-party data from their CRM of record.
- Find additional target accounts that meet their criteria while excluding their existing accounts.
- Build audiences who are showing interest in products and services.
- Create an audience of decision-makers so they’re reaching those with buying authority.
Audience Builder is the latest addition in Unifi working seamlessly in our easy-to-use interface.
Here’s how it works in three simple steps:
1. Select the properties to include in your audience from the left-side menu.
2. Drag and drop between logic blocks of 180byTwo data to build more complex audiences to get the reach that you need. Note: Your own account lists must be in their own include box.
3. See the reach of the audience you are building as you modify your query.
Ready to take out the guesswork, spend less time on testing, and drive ROI? Request a demo!