November 16. 2020 – MeritDirect, announced today that it has completed the acquisition of 180byTwo, a leading account-based marketing technology and audience solutions company in Clearwater, FL. This is the second acquisition this year for MeritDirect, the leading provider of B2B data and performance marketing solutions.
With this acquisition, MeritDirect, a world-class and data-driven marketing solutions organization, expands and enhances their digital and account-based marketing offerings. 180byTwo’s technology in advanced processing, identity resolution, and machine learning/AI allows MeritDirect to provide their clients with a more intelligent, end-to-end Account-Based Marketing platform.