We are thrilled to announce that 180byTwo has been acquired by MeritDirect — a leading provider of business data, database products, consultative marketing services, and campaign execution solutions with a singular focus in B2B. The acquisition will enable our customers to operate across marketing and activation channels with a full suite of go-to-market solutions.
What does this mean for our customers?
With this acquisition, our partners and clients will have access to more products and services than before. In addition to all of the powerful account-based marketing, data-as-a-service, and audience solutions 180bytwo has to offer, our clients now have access to a broad range of services from data hygiene, lead and demand generation, strategic marketing services, analytics, and other go-to-market products and services.
This combination results in a more diversified dataset and solution that gives a full 360-degree approach for B2B marketers all the while allowing our clients the capability to onboard data from existing platforms through Unifi. Unifi is a data activation platform that enables granular targeting, data enrichment, and allows you to easily use this data across different platforms.
Here’s What to Expect
The quality of our data and products, the 180byTwo name, and our exceptional service will all remain the same. In the future, we will be adding additional resources, more platform integrations, and the addition of more comprehensive data for marketing campaign executions.
We’re so excited to become a part of the MeritDirect family and know their experience and growth-driven mission will play a key role in helping us deliver comprehensive data solutions to our customers. If you have any questions or would like to learn more about the 180byTwo by MeritDirect solutions, contact us today.