Mobile devices have completely transformed the way marketers are able to target their customers. With more GPS enabled devices than ever before the location data, we are able to gather from these consumers creates a sea of information that is begging to be used by marketers. What has really stimulated the extensive information we have gathered is the increase in consumers using location-enabled mobile devices. Mobile devices now have the ability to record a customer’s real-time location with accurate geographic information generating more useful data for marketers daily.
That being said location-based marketing is not new to the industry, but with all the new data points that have been acquired with geofencing and mobile GPS. This data helps marketers to understand where their customers are and when to target them for maximum performance. Below are going to go through the top five things you should know about Location-Based Marketing.
1. Impulse Purchases Can Be Turned Into Sales:
With Location marketing, it is easy to persuade a consumer to purchase when a specific retailer targets an ad while that customer is in the proximity of the store. Now that the companies product/service is top of mind and in the physical location, it is three times as likely for that customer to make the purchase than if they were at home.
2. You Can Connect More With Consumers:
When you can more accurately identify a large number of your customers clustered in an area it is much easier to create relevant content that will appeal to them. This kind of tailored content will make your customers relate more to your business as well as feeling more connected to you.
3. It Is Highly Trackable And Personalized:
Being that you can see your customers’ app downloads, precise location, and even past purchasing habits allowing mobile advertising to be a valuable asset every marketer should utilize. These ads become trackable and retailers can identify which ads are bringing customers into their store and what ads are falling flat.
4. Have A Good Call to Action:
Having a persuasive call to action is key. To actually get your customers into your store you can’t create content that is generic. You need to concentrate on your customer’s specific wants and needs, and the way to do that is by creating a relevant call to action for your ad campaign that will bring people in.
5. Getting Creative Boosts Sales:
Most marketers that utilize location-based marketing think that knowing the location is everything. But to really draw in those customers you must make the ad creative and fun. Creativity when creating your campaigns will win over more customers than any other aspect on the ad.
Now that we have discussed what you need to know about location-Based Marketing, it’s time to talk about the best way to execute this marketing strategy. The best way is by taking advantage of 180byTwo’s Location-based audiences that provide you with location audience sets that have been proven to increase ROI. Created from billions of location signals covering more than 240 million people across 50M U.S. locations. See what moves your customers!