The 180byTwo team is excited to announce a new integration with LinkedIn, the world’s largest professional network. Our Unifi Platform allows you to automatically integrate account data straight to LinkedIn to optimize ad campaigns.
LinkedIn has 675 million monthly users and has proved to be an extremely valuable content marketing platform especially for B2B companies. However, when it comes to advertising, with this many users also brings just as much competition. For that reason, gone are the days of blindly firing when it comes to ad campaigns. To truly succeed and cut through the noise in a crowded online world, businesses have to have clear-cut targeting with a message that is customized to the end-users’ exact needs – not just generic perceptions.
Targeting advertisements backed by data is the new way of the world. Meet 180byTwo’s Unifi Platform. Unifi combines best-in-class B2B identity resolution, business intent data, and AI-powered audience solutions. With its new LinkedIn integration, this data gets sent directly to your ad account, so you can run precise advertising campaigns to an audience that is already showing interest in your products and services.
Myosin, a data-science powered marketing platform and consultancy, uses the new integration to leverage 180byTwo’s intent data to identify exactly who their target audience is and what their needs are.
“B2B intent data is an effective means of improving account identification and selection for our clients. Through Unifi we can seamlessly activate our strategic ABM lists for B2B targeting across all of our media platforms and gain a meaningful, highly unified view of our target audiences, complementing our vast B2C data universe. We look forward to expanding our use of 180byTwo’s B2B data solutions across our accounts in LinkedIn.”
– Sean Clayton, CEO at Myosin