Reaching the right people, at the right time, and with the right message is getting harder and harder. B2B marketers are constantly shifting their strategies to get the most out of their marketing. Meet your key to successful B2B marketing and boosted ROI: buyer intent. Here’s why…
When your team has access to quality buyer intent data, you’ll save time, money, and effort. With intent data, you’ll improve your ad targeting which results in spending less on reaching an audience who isn’t likely to convert, prioritizing your reach since you know who’s already interested, and boosting confidence in your sales team.
How do you actually make this happen? eCHo is a complimentary intent solution that combines our exclusive network of intent signals and AccountLink Graph that brings the intent of a company down to an office or site level. This goes deeper than just domain level insights – more on that later. If you’re tired of shooting in the dark and ready to get your message to the right people at the right time, keep reading…
Understand Buyer Intent Based on Engagement
With eCHO, you gain key insights into which accounts are more likely to convert or even churn based on their velocity score (or engagement level) for related topics. Go broad and gain insights into intent categories or explore specific intent topics.
There are a few questions to ask when analyzing users’ behaviors:
What are they searching for?
Are they looking for things that give you the opportunity to upsell?
Are they searching for your competitors?
Depending on the answers to these questions, this will uncover existing customers who are likely to churn. Without this information, you’d most likely never notice that a customer is about to leave to switch to a competitor. This shows you who needs extra support so you can be proactive and save the customer from leaving.
Get Granular
Our intent signals cover over 6,000 software & industry topics at 20+ million company locations. With AccountLink, we are able to go beyond IP-based signals. We are able to leverage our user data derived from mobile and SDK data to ingest and measure signals from the employees at a specific location whether it’s the tech-campus in Silicon Valley or the executive office in Brooklyn.
The best part? You can make use of this tool using your existing CRM data. eCHO has more than 400 marketing and advertising integrations with platforms like Marketo, Salesforce, and Oracle. Whether you want to access eCHO Intent data digitally, offline, or via API integration… we have you covered.
Take advantage of AI
As you probably know, AI isn’t the future – it’s the here and now. One of the most difficult hoops that B2B marketers have to jump through in order to be effective in accurately gathering and analyzing information. You can rely on your existing CRM tools to uncover demographic data such as location, age, gender, and so on. But pairing this with artificial intelligence adds another layer of hyper-personalization. This kind of personalization can only be accomplished through machine learning because as data is collected, AI can make predictions, learn, and improve itself automatically in real-time.