Unifi is the first end-to-end identity resolution and data activation platform for account-based marketing. It pairs your current account lists with billions of external data points in order to identify anonymous users. This means that you can uncover who is already interested in your business, expand reach, and fully understand your buyer’s behavior. More importantly, with our new integration with Facebook, you can now transfer your new targeting segments directly to your Facebook ad account.
Account-based marketers can now utilize Unifi insights with Facebook to:
- Gain a deeper understanding of their buyers’ interests and needs and build ideal buyer personas
- Shorten the buying cycle by targeting those who have already heard of their company and expressed an interest
- Spend ad budget more efficiently
- Nurture existing accounts including those ones who might churn
Ready to discover how you can enrich your existing data and narrow your ad targeting? Request a free demo here.