As we hit the midpoint of summer, I naturally start thinking about the refreshed perspective B2B marketers will have for their business come September. Every time, my thoughts turn to the importance of data, the foundation of a robust marketing strategy, and a rich opportunity for many marketers to quickly improve their performance.
McKinsey recently reported that omnichannel is now the standard, not the exception for B2B marketers. Planning for Q4 and beyond means orchestrating marketing across video, mobile, display, CTV, email, websites, events, and more. Whether you’re focused on account-based marketing, prospecting, or customer growth, omnichannel marketing requires data. Data to understand intent. Data to build models. Data to adapt to change and pivot to capture opportunity.
Continue reading for our latest webinars on all things b2b data as well as details on our first in-person event: From the Desk of the CEO