With 180byTwo’s ABM Audience solutions you will be able to close more deals and get in front of the correct decision makers. Seeing is believing and the data doesn’t lie, don’t believe us check out the information presented in the case study. Utilizing 180byTwo’s Mobile ABM audience sets will help you triple your Click-Through-Rate, increase match rates, and produce ROA’s that are 82% higher. You will also be able to reduce spending on non-Decision-makers, while increasing reach, impressions, and KPI’s. If you are looking to reactivate, and engage a list of new targeted accounts, than 180byTwo’s Mobile ABM audiences is the solution for you.
Now that the holidays are right around the corner it is time to rev up that B2C marketing campaign. If you are a product-based company or retailer you know most of your sales come during this time of year. Companies are willing to spend a little more around the holidays, that gives marketers the perfect opportunity to justify increased campaign spend. Marketing campaigns are only as effective as the effort you put into them. During this time of year every company and marketer is flooding Facebook, Instagram, Google, and any other outlet that will display their ad. A consumer sees up to triple the amount of advertisements during the holidays compared to every other time during the year, it’s difficult for an ad to not get lost in the sea of ads.
B2C marketers biggest mistake around this time of year is you can’t just bombard every social media and online outlet hoping that this will entice your target market to buy. Overly ambushing a consumer with ads can be just as harmful as not enough repetition and your campaign will just become background noise. Doing this not only wastes most of your marketing budget, but your time during a crucial revenue driving quarter. The bread and butter to a successful marketing campaign during the holidays is to segment out your target audience.
The most critical step in creating an effective holiday campaign is segmentation. It’s the best way for marketers to target a consumer based on their relevant wants and interests. Then from there a marketer can carefully tailor their campaign with suitable offers and discounts that are perfect for that consumer. I know what you are thinking, okay we know all this… that’s marketing 101 but how do you actually implement and execute this successfully? Well if you haven’t heard of data marketing with your B2C campaigns yet, you are in for a real treat.
The average amount of hours we spend on the internet is 24 hours a week, that means on average your customers are on the internet about 3.5 hours everyday. With the technology to track cookies, IP addresses, and geolocations the data points that your consumers are compiling become very valuable in creating a customer profile. These profiles are then being integrated into a data-based platform. This is a goldmine creating unique audience segments that will help marketers identify exactly their consumers, wants, needs interests, location, demographic, and many other unique variables.
B2C data marketing hasn’t always been a walk in the park but now thanks to 180byTwo’s 3X verified personas and curated audiences it is. These audiences give you the opportunity to have a full 360 degree view of your hard-to-reach consumers. Once your audiences are set all that is left to do is create content that fits the target segments wants and discounts needs. With these targeted audiences you know your campaigns will not be wasted on people that are not interested. This marketing strategy takes the guessing out of email blast campaigns. You will end up with higher success rates and increased revenue, ROI and CTR (click through rates).
The holidays are the happiest time of the year. So let’s make that apparent to our customers by giving them the content and discounts that they actually want. The best way to do this is by getting the ads in front of them by using 180byTwo’s curated precise B2C audience sets, it’s the best way to save you stress, time, and resources. What do you have to lose except potential customers?
It is clear that Account Based Marketing is becoming a necessity throughout the B2B marketing industry. It takes the guesswork out of targeting, it allows you to reach those key accounts with absolute precision. It creates the best framework to get your campaigns in front of those decision makers. ABM usually combines metrics at the account level rather than leads or product this is why it is more effective.
Below we have compiled a list of the top ten statistics of everything you should be in the know about regarding ABM. If you are not already on the ABM train these facts will definitely make you reconsider your businesses marketing strategy.
Adoption of ABM:
1.”92% of companies recognize the value in ABM, going as far as calling it a B2B MARKETING MUST-HAVE “(SiriusDecisions)
2.”60% of marketers plan on investing in technology for ABM to better align Sales and Marketing over the next 12 months” (SiriusDecisions)
3.“40% of B2B marketers worldwide said they would increase spending on ABM” (ITSMA)
Implementation
4.“The CTR using Location-Based ABM is 4X the industry standard” (180byTwo Metrics)
5.“91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.” (SiriusDecisions)
Results
6.“ Almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments” (ITSMA)
7.“Individual stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.” (CEB)
8.“30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets.” (SiriusDecisions)
Revenue Increase
9.“Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t.” (FlipMyFunnel)
10.“60 % of those who have employed ABM for at least one year attribute a revenue increase of 10% or more to its use.” (Demand Metric)
If you are interested in how to implement ABM audiences into your current marketing efforts check out the industry’s leading Location-Based ABM marketing experts 180byTwo. We compile audiences with precise accuracy getting you in front of the right decision makers every time.
Get a complete view of your audience with 180byTwo now available in Adobe Audience Manager (DMP) part of the Adobe Experience cloud. Excited to make campaigns more productive by targeting the right B2B and B2C customers. This new partnership is something we are really excited about and adding value to the Adobe Marketplace with our premium audience sets. This is a huge opportunity and we can’t wait to see how this partnership flourishes within the next few months with such a big company like Adobe.
We are extremely excited to announce our newest partnership with the PushSpring Marketplace being the first and leading mobile audience in the marketplace. Our focus has been on bringing something very specific to market — a truly programmatic, audience-centric data-buying experience — powered by intuitive search. You will now be able to find 180byTwo’s data curated audience sets PushSpring the immensely popular leading independent provider of deterministic mobile-oriented data. This is a huge opportunity for 180byTwo and we can’t wait to see how this partnership flourishes in the next couple of months.
