Blog | 180byTwo

180bytwo Is Now Integrated With Google

Apr 1, 2021

180byTwo is excited to announce a new partnership with Audiencerate! Through this partnership, our users can now integrate their data with tech’s biggest player, Google.

180byTwo is excited to announce a new integration with Google! Through our partnership with Audiencerate, Unifi now supports Global ABM Activation.

Companies that are already using DV360 can now use Unifi as their go-to identity resolution and data activation platform for better targeting across all platforms. Unifi partnered with Audiencerate allows users to activate and deliver their ABM audiences to:

DV 360 Advertiser Accounts
DV 360 Partner Accounts
DV360 Marketplace
Doubleclick for Publishers
Doubleclick for Publishers Global

With this partnership, 180byTwo expands its position in the account-based marketing world and continues to blaze a trail through this “new normal”. The goal is to continue building, providing value for marketers, and helping them adapt and achieve successful cross-channel campaigns.

Curious to see how it works? Explore Unifi’s new integration with Google by booking a demo here.

eCHO 3.0: Transform Your Account-Based Marketing Programs With Improved B2B Insights

Mar 15, 2021

eCHO provides buyer insights that you can’t get anywhere else. With our latest enhancements, you gain greater accuracy, increased coverage using more comprehensive reference data, and weekly refreshes.

What is eCHO?
eCHO addresses a major pain point marketing and sales teams struggle with—identifying accounts, gaining actionable marketing, sales, and competitive insights; and activating them seamlessly across channels.

What’s New?
Improved tracking of the user’s consumption has now been added to our reference data. With this latest addition, we can better understand and aggregate the user’s research journey. As a user moves from site to site, eCHO has improved its association of disparate events—whether it’s bouncing around researching cloud solutions in early stages of the research journey or downloading an Azure case study. This highly intelligent and actionable engagement data gives you the power of granularity with site-level attribution. eCHO can tell you which office within a company is doing the research.

The new enhancements also give your team greater depth in topic coverage and reference data. Reference data helps us make connections across our datasets and generate meaningful business insights—allowing for both greater fidelity and coverage. eCHO 3.0 provides extensive reach while, still, delivering an additional layer of accuracy to your ad campaigns (or priority within CRM). This enables you to deliver more targeted messaging to prospects and prioritize target accounts; getting your sales team in front of them faster.

Having the ability to tap into fresh intent signals significantly transforms your account-based marketing and sales programs. In a new reality where every dollar counts, spend your resources and engagement with accounts showing interest today.

Ready to take the guess work out of your marketing and prioritize the right accounts? Schedule a demo here.

Unifi Integrates With Beeswax to Give Full Control & Accuracy in Your Programmatic Strategy

Feb 23, 2021

You asked, we listened. We’re excited to announce our newest and most requested direct destination in Unifi—an activation tile that will push directly to Beeswax.

One of our main objectives is to make the process of building audiences and activating them for ad buying and selling easier, efficient, and more accurate than ever. For that reason, our clients now have access to an activation tile within Unifi for ABM/B2B activation.

Beeswax offers programmatic advertising capabilities through its unique Bidder-as-a-Service™ (BaaS) customizable bidding stack used by leading media companies and brands. Beeswax helps you gain full control over your programmatic strategy.

How does it work with Unifi?

Leveraging the Buzz API 180byTwo has integrated Unifi and our AccountLink graph into individual Beeswax seats to help activate ABM account lists, enrich data, and build custom audiences.

The integration is set up to push MAID-based audiences to Beeswax (soon to be IPs). Users can simply activate their target account lists, leverage Unifi’s Audience Builder to further segmentize their account list, or use Audience Builder to create net-new target accounts leveraging 180byTwo’s product suite.

This integration means you gain:

Full transparency and high level of match/accuracy on B2B audiences.
Control over your ABM activation. No more waiting for campaign planning.
Access to 180byTwo’s product suite to segment and create new ABM audiences for targeting.

Want to see how it works? Book a demo here.

How Our B2B Account Data Just Got Better

Feb 18, 2021

MeritDirect-Owned 180byTwo Announces Strategic Hires Across Product and Sales

Feb 18, 2021

Leading B2B marketing firm expands senior bench to increase development and sales velocity

Rye Brook, NY (February 18, 2021) MeritDirect, announced today that the company has hired several new team members to help drive product and sales growth: Guy Jones, as Vice President, Product Management, Gil Barzilay as Vice President, New Business Development and Alex Lukashov as Vice President, Sales. Following the recent strategic acquisition of data-driven B2B marketing firm 180byTwo, these hires serve to support a shared product roadmap and client expansion.

The combined business and sales experience added to the team will help us continue to expand the reach of our solutions for our clients.

You can read the full press release here.

Omnichannel Marketing is a Competitive Advantage for B2B Marketers in 2021

Feb 1, 2021

omichannel marketing for b2b marketing in 2021

This year, to no one’s surprise, will still be full of less travel, fewer in-person events, and more remote work. Rather than thinking of the shift to digital as a reason for pessimism, take this time to think about how new channels can be used to capture as many of those prospects as possible. The real opportunity to close sales in 2021 isn’t a return to normal, but rather a growth in omnichannel performance.

You can read more in Ben’s article featured on ClickZ: Omnichannel Marketing is a Competitive Advantage for B2B Marketers in 2021

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