The main issue marketers and salespeople face on a daily basis are getting qualified leads in the pipeline. Marketers over the years have strategically tried to get their content in front of the right people. They have done this by increasing precision by targeting with more accurate audiences such as Technographic, Firmographic, and Mobile ABM. Yet getting in front of the right decision maker is not the only roadblock marketers face today. The main inquires marketers fail to consider are maybe it’s not the right time in the sales cycle? Maybe this target account already has the product/service you are looking to sell? How do I know if my target is interested in purchasing my product? The answer is intent data and not just any intent data but eCHO intent data by 180byTwo!
First things first intent data marketing by definition is a powerful predictor of which accounts are in the market to buy. It can identify companies or C-level decision makers that are actively analyzing different online topics. When accounts do their research they’re constantly scored on thousands of topics. This information can then be used to alert marketing and sales as to when these leads are in buying mode. Marketers have realized there is value in being able to target prospects during their research stage, this is critical to driving engagement among bottom funnel leads and moving them closer to the point of purchase.
Intent data is only as reliable as the data that is being utilized, eCHO 180byTwo’s newest breakthrough product is the front-runner in the industry. 180byTwo’s proprietary AI technology captures online content consumption and assembles it into technology topics that pinpoint quality leads. By layering 180byTwo’s Technographic and Firmographic audiences with eCHO you can narrow the scope and only include qualified companies.
eCHO derives data from more than 25 billion online interactions, and our technology taxonomy consists of over 7,000 live topics. Intent data has been proven to increase qualified leads and overall revenue by executive marketers. Our coverage reaches across every industry and every vertical creating the industry’s most precise data-driven approach in the market today. By using the most anticipated intent data solution on the market you are taking the guesswork out of sales and marketing! If you could increase the overall ROI and sales, wouldn’t you?