Now that the holidays are right around the corner it is time to rev up that B2C marketing campaign. If you are a product-based company or retailer you know most of your sales come during this time of year. Companies are willing to spend a little more around the holidays, that gives marketers the perfect opportunity to justify increased campaign spend. Marketing campaigns are only as effective as the effort you put into them. During this time of year every company and marketer is flooding Facebook, Instagram, Google, and any other outlet that will display their ad. A consumer sees up to triple the amount of advertisements during the holidays compared to every other time during the year, it’s difficult for an ad to not get lost in the sea of ads.
B2C marketers biggest mistake around this time of year is you can’t just bombard every social media and online outlet hoping that this will entice your target market to buy. Overly ambushing a consumer with ads can be just as harmful as not enough repetition and your campaign will just become background noise. Doing this not only wastes most of your marketing budget, but your time during a crucial revenue driving quarter. The bread and butter to a successful marketing campaign during the holidays is to segment out your target audience.
The most critical step in creating an effective holiday campaign is segmentation. It’s the best way for marketers to target a consumer based on their relevant wants and interests. Then from there a marketer can carefully tailor their campaign with suitable offers and discounts that are perfect for that consumer. I know what you are thinking, okay we know all this… that’s marketing 101 but how do you actually implement and execute this successfully? Well if you haven’t heard of data marketing with your B2C campaigns yet, you are in for a real treat.
The average amount of hours we spend on the internet is 24 hours a week, that means on average your customers are on the internet about 3.5 hours everyday. With the technology to track cookies, IP addresses, and geolocations the data points that your consumers are compiling become very valuable in creating a customer profile. These profiles are then being integrated into a data-based platform. This is a goldmine creating unique audience segments that will help marketers identify exactly their consumers, wants, needs interests, location, demographic, and many other unique variables.
B2C data marketing hasn’t always been a walk in the park but now thanks to 180byTwo’s 3X verified personas and curated audiences it is. These audiences give you the opportunity to have a full 360 degree view of your hard-to-reach consumers. Once your audiences are set all that is left to do is create content that fits the target segments wants and discounts needs. With these targeted audiences you know your campaigns will not be wasted on people that are not interested. This marketing strategy takes the guessing out of email blast campaigns. You will end up with higher success rates and increased revenue, ROI and CTR (click through rates).
The holidays are the happiest time of the year. So let’s make that apparent to our customers by giving them the content and discounts that they actually want. The best way to do this is by getting the ads in front of them by using 180byTwo’s curated precise B2C audience sets, it’s the best way to save you stress, time, and resources. What do you have to lose except potential customers?