It is clear that Account Based Marketing is becoming a necessity throughout the B2B marketing industry. It takes the guesswork out of targeting, it allows you to reach those key accounts with absolute precision. It creates the best framework to get your campaigns in front of those decision makers. ABM usually combines metrics at the account level rather than leads or product this is why it is more effective.
Below we have compiled a list of the top ten statistics of everything you should be in the know about regarding ABM. If you are not already on the ABM train these facts will definitely make you reconsider your businesses marketing strategy.
Adoption of ABM:
1.”92% of companies recognize the value in ABM, going as far as calling it a B2B MARKETING MUST-HAVE “(SiriusDecisions)
2.”60% of marketers plan on investing in technology for ABM to better align Sales and Marketing over the next 12 months” (SiriusDecisions)
3.“40% of B2B marketers worldwide said they would increase spending on ABM” (ITSMA)
Implementation
4.“The CTR using Location-Based ABM is 4X the industry standard” (180byTwo Metrics)
5.“91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.” (SiriusDecisions)
Results
6.“ Almost 85% of marketers measuring ROI say that ABM outperforms other marketing investments” (ITSMA)
7.“Individual stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t.” (CEB)
8.“30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets.” (SiriusDecisions)
Revenue Increase
9.“Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t.” (FlipMyFunnel)
10.“60 % of those who have employed ABM for at least one year attribute a revenue increase of 10% or more to its use.” (Demand Metric)
If you are interested in how to implement ABM audiences into your current marketing efforts check out the industry’s leading Location-Based ABM marketing experts 180byTwo. We compile audiences with precise accuracy getting you in front of the right decision makers every time.