eCHO provides buyer insights that you can’t get anywhere else. With our latest enhancements, you gain greater accuracy, increased coverage using more comprehensive reference data, and weekly refreshes.
What is eCHO?
eCHO addresses a major pain point marketing and sales teams struggle with—identifying accounts, gaining actionable marketing, sales, and competitive insights; and activating them seamlessly across channels.
What’s New?
Improved tracking of the user’s consumption has now been added to our reference data. With this latest addition, we can better understand and aggregate the user’s research journey. As a user moves from site to site, eCHO has improved its association of disparate events—whether it’s bouncing around researching cloud solutions in early stages of the research journey or downloading an Azure case study. This highly intelligent and actionable engagement data gives you the power of granularity with site-level attribution. eCHO can tell you which office within a company is doing the research.
The new enhancements also give your team greater depth in topic coverage and reference data. Reference data helps us make connections across our datasets and generate meaningful business insights—allowing for both greater fidelity and coverage. eCHO 3.0 provides extensive reach while, still, delivering an additional layer of accuracy to your ad campaigns (or priority within CRM). This enables you to deliver more targeted messaging to prospects and prioritize target accounts; getting your sales team in front of them faster.
Having the ability to tap into fresh intent signals significantly transforms your account-based marketing and sales programs. In a new reality where every dollar counts, spend your resources and engagement with accounts showing interest today.