We’re excited to announce that 180byTwo has been included in Forrester’s Now Tech: B2B Marketing Data Providers, Q1 2021 Report. This report focuses on 36 providers of B2B data that vary by size, market focus, and geography. View the full press release here.
According to the Forrester report, “you can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus.”
Explore providers in B2B data by getting access to Forrester’s Now Tech: B2B Marketing Data Providers, Q1 2021 Report here. [Note access is only available to Forrester subscribers or for purchase].
The 180bytwo Perspective: What Is Data as a Service (DaaS) and What Does It Do for You?
The top companies understand that data and analytics are their competitive advantage. Data is the foundation for all successful marketing and sales.
DaaS, just like software as a service or any other “as a service” technology, is built on a concept that the data can be provided to the user at any time regardless of where the user is located or organizational differences. Data as a service allows critical data to be easily and securely accessed through a cloud-based platform.
Data and analytics are revolutionizing the B2B marketing landscape. Account-based B2B marketers rely on data to help them to get a 360-degree view of their prospects—revealing company profile, technology stack, and recent behavior. Data as a service results in marketing campaigns that hit closer to home because businesses now have a more holistic approach and understanding of every step of the buyer’s journey.
With a deep understanding of the prospect’s behaviors and needs, you’re able to give the personalized experience that modern consumers now expect. People show their appreciation for this tailored experience through increased engagement—they’re more likely to interact with your ad, share your content, or give your post a like. With increased engagement comes more credibility and trust. With more trust comes more purchases and brand loyalty.
Being data-driven isn’t enough. The quality and how fresh the data is playing a huge role in the efficiency of the data. Since DaaS means access to data from any device in real-time, new information derived from metrics and user behavior is always available. This allows you to continuously improve marketing and sales efforts as well as product offerings in order to stay in tune with the consumer’s ever-changing needs.